Build a community, stand out with authenticity while impacting others with your brand messaging, services & products | Discount Coupon for Udemy Course
Last updated 7/2022Course Language EnglishCourse Caption English [Auto]Course Length 01:50:00 to be exact 6600 seconds!Number of Lectures 21
This course includes:
2 hours hours of on-demand video
Full lifetime access
Access on mobile and TV
Certificate of completion
3 additional resources
Build a brand that feels natural, organic and indicative of who you are (personality, passion, purpose, skill-set, calling, life experiences)
Package & Brand your Passion and Purpose into programs, services and products to sell
Identify key elements to define your target audience and convey that you are an authoritative voice and expert in your industry
How digital, social media, visual and video marketing strategies are effective at attracting, connecting and converting followers into clients and customers
Operating in confidence and self-belief, combat Faith deficits to build trust and connection with your audience
Learn ways to add value and how to gain more exposure to your brand
How to maintain relevant content and consistently showing up
Learn how collaboration with other leaders and experts helps to grow your brand
This course aka masterclass, is designed to teach you how to design, grow a successful brand, and digitally market it in on social media, the internet, other media outlets and anywhere else. You will also learn simple strategies that will help you stand out from the crowd, build confidence and no longer remain the world's best kept secret. This masterclass zeros in on building your brand with authenticity and from your passion and purpose. Marketing and branding methods can often seem tedious and overwhelming due to the many aspects of building a personal and professional brand and everchanging technology. This course will also help you market your brand on various platforms with the goal of clarifying your purpose. You will also learn how to effectively describe your awesome service(s), target and connect with your right audience, prospective clients, community and customers.You will learn how to confidently and organically present your products, share your story, spread your message, and even your ministry or calling, to the world. Included, are worksheets to supplement and add to what you learn in this course and help you to note and organize your strategies and put them into action. Whether you are a business owner, student, work a 9-5 job, or simply READY to package your career skills; life experience, or desire to share your inner-genius with the world, you will reap the value of what I share in this course/masterclass.* Because there are multitudes of brands out in the marketplace, and targeting similar individuals and audiences, it is crucial that you are known and seen to be just as impactful as other brands. Who this course is for:Aspiring entrepreneurs who want to know how to brand themselvesBeginners who want to know how to build a personal brandFor those who want to know how to market their brand on social mediaNew entrepreneurs who want to learn how to increase brand visibilityFaith-based (Christian business/entrepreneurs) who want to brand & market their ministry or services and products based on their spiritual valuesOwners of non-profit organizationsIndividuals who want to learn branding and Marketing strategies for their side hustle, passion and purposeThose who want to clarify their purpose and passion with clarityStartupsThose of you who want to brand & market what you love to do and get paid for it
Course Content:
Sections are minimized for better readability, click the section title to view the course content
1 Lectures | 02:51
Intro, About & Your Why
02:51
Learn a little about the instructor and her why.
Let's talk the importance of knowing your why and showing up as the answer, with a solution or resolve for someone's question, pain point, dilemma or problem.
Brand messaging is imperative when reaching your audience with clarity.
Included is your downloadable worksheets for note-taking and referencing along with the course.
2 Lectures | 11:10
Identify Who You Are - Using Buzz Words to Clarify Your Brand
07:25
Let's talk about how you will be intentional about:
Drawing and attracting the right audience and potential clients, customers and followers
Learn how effective using buzz words are for connecting and relating...
Example of Using Buzz Words Reach & Connect With Your Right Audience
03:45
Using buzz words when branding helps to attract the right audience and client toward your brand, business, services and/or message.
An example of including buzz words is demonstrated.
2 Lectures | 34:20
Matching Personality Toward Developing Your Brand
14:48
Brand Identity Part I: Sharing methods of how to translate your character, attributes, personality and influence into your brand.
Assignment: Assignment: download the Path to Purpose Passion Finder Worksheets to complete for self.
Example: How Your Attributes Can Translate Into A Brand
19:32
Brand Identity Part II: Example of identifying your passions and purpose and translating them into a Brand.
Assignment: download the Path to Purpose Passion Finder Worksheets Wordlist to follow along or complete for self later.
3 Lectures | 05:00
Designing Your Brand
03:14
FYI - Researching Your Competition is key to knowing the value of your product, service, program or message and how to stand out in the midst.
FYI - Note: Why Research Your Competition
00:13
How are you standing out from other brands with similar messaging and goals?
Point #1: See how others are articulating their message and presenting their brands
Point #2: DON'T COPY-CAT but analyze their effectiveness and learn from it
Point#3: Draw inspiration from how others are marketing and presenting their products and services
Using Analytics As Research for Targeting & Knowing Your Audience
01:33
2 Lectures | 07:45
Securing Social Media Profiles & Protecting Brand Names
02:53
Naming and claiming your brand
Sharing basic methods for securing and protecting your brand
Planning Content & Consistency
04:52
Providing simple and effective methods for planning brand content and consistent marketing and promoting
3 Lectures | 12:01
Why Trending Topics?
03:41
Behind the Scenes - Trending Methods
03:56
Watch demo's of how I incorporated behind the scene video and content to:
Add value and softly promote
Engage my audience
Share "A Day In A Life" of how I prepare for recording or presenting live broadcast/podcasts and courses and
Showing my followers, clients and community/tribe how I sometimes work late at night while preparing for an event.
Trending Topics Demonstration II - Current Events & News
04:24
Discussing the power of incorporating news and current events that are popular:
To draw the intention of those interested in the content
Choosing topics/news related to your brand
Adding value by providing your possible solutions and answers to current issues
Sharing your views and opinions about current events
1 Lectures | 10:10
Infopreneur & Influencer Using Your Passion & Purpose
10:10
If you are full of information/knowledge, wisdom, inventive, ideas and a resourceful person, maybe becoming an Infopreneur is a part of your purpose.
I'm also sharing ways that you can monetize your idea/thoughts/information, etc.
7 Lectures | 26:43
Power of Re-Adjusting Your Strategies for a Broader Reach & Improvement
02:51
Discussing seasons of re-adjusting and repurposing your content and strategies:
When current strategies are not or no longer working
When you feel the need to include new or additional strategies
As technology evolves with new innovative branding and marketing strategies
Connecting and Adding Value I
03:10
Learn basic and creative ways to add value to your tribe/community, clients, etc., by:
Using strategies to connect and relate with your audience and build your community
Teaching and modeling your message
Provide real-time/live and/or other types of ways to interact with your audience (via email, live streams, etc.)
Power of Networking & Collaboration
07:11
Let's talk about the power of NETWORKING and COLLABORATING with PEERS, EXPERTS and CELEBRITIES.
Collaborate With Experts & Creative Methods to Gain Visibility & Add Value
05:14
Included is a link to Cheryl's article relating to her brand and content
Example #1: How to Include Interviews With Experts to Add Value and Exposure
02:22
Example #2: Interviewing Guests Experts to Serve & Add Value
01:41
Growing in Confidence, Faith & Believing In Your Value
04:14
Here's the wrap up, take away and final remarks.
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Build a community, stand out with authenticity while impacting others with your brand messaging, services & products
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