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Account Based Marketing: B2B Marketing, Lead Generation 2023 | Free Udemy Course
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Account Based Marketing: B2B Marketing, Lead Generation 2023 | Free Udemy Course

Free $84.99100% off
Price expires 2 years ago or 60 uses

Get Qualified B2B Leads Quickly! Step-by-Step ABM Strategy with Real Examples | Sales Funnels, Business Development | Free Udemy Course

4.31
(74 ratings)
4325 students
Created by:
Dekker Fraser, MBA
Jyra Galosmo
Last updated 2/2022Course Language EnglishCourse Caption English [Auto]Course Length 05:02:05 to be exact 18125 seconds!Number of Lectures 55
This course includes:
  • 5 hours hours of on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion
  • 3 additional resources

Attention B2B Marketers, Salespeople & Entrepreneurs!Are you looking to generate short-term pipeline and revenue? Are you excited about the prospect of account-based marketing but don't really know where to start? I'm going to show you, step-by-step, how to create account-based marketing campaigns to generate pipeline.Learn how to:Generate pipeline revenue and qualified leads quicklyExecute an ABM advertising campaign in LinkedInGenerate millions of dollars in pipeline revenue (theoretically, no promises!)Develop an account-based marketing strategy for content and email nurturingReplicate the success of high-impact ABM direct mail campaignsHow to do account-based targeting and advertising through Twitter, Google, and FacebookBuild a targeted list used using various methodsTrack performance using the latest ABM-style marketing funnelsIdentify and leverage people who influence your target accountsIntegrate cold email and other tactics into your ABM campaignsThis course is primarily for business-to-business marketers who want to start executing an account-based marketing strategy to generate pipeline revenue. Entrepreneurs, product managers, salespeople, and business development managers may also benefit from this course. This course includes real case studies, step-by-step instructions on building campaigns, some strategic frameworks in action, and advice from a veteran marketing executive. I have 11 years of experience marketing for companies including Sony and a Google-backed startup. I also have an MBA in marketing from the Kellogg School of Management, taught college-level marketing, and published numerous marketing books. I am also a program advisor for a university MBA program. Who this course is for:B2B Marketers

Course Content:

Sections are minimized for better readability, click the section title to view the course content

6 Lectures | 38:04
10 Lectures | 01:11:33
6 Lectures | 33:05
7 Lectures | 19:12
8 Lectures | 35:58
7 Lectures | 27:39
6 Lectures | 39:02
5 Lectures | 37:32
4.31
(74 course ratings)
1
1/74
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5/74
3
11/74
4
30/74
5
27/74

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Course Description

Get Qualified B2B Leads Quickly! Step-by-Step ABM Strategy with Real Examples | Sales Funnels, Business Development

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